WGSN is a product trend forecasting company owned by global information tech giant Ascential. If you’re faced with the dreaded blank page, then take a break to check out Oatly’s website and social media for ideas on how to make your product stand out with words that grab your consumer’s attention. The brand’s voice is so smart, self-aware and tongue-in-cheek, you won’t even realize you’re reading through what they call “the boring (but very important) side” of their packaging. Oatly noticed and decided to turn this into a marketing opportunity. That’s because most brands don’t make the effort to speak directly to their consumers. Let’s be honest, no one really reads what’s on the carton-unless it’s the fat percentage. That’s the power of Oatly, a Swedish drink company that makes plant-based milk alternatives from oats. Imagine copy that’s so relatable, it feels like they read your mind? It also serves as a powerful learning tool for new copywriters who are on the hunt for examples that’ll help them write punchy ads that get the clicks. This platform is a holy grail for copywriters looking to get some wording inspiration and an insider look at the messaging their competitors are using. Facebook Ad Libraryįacebook’s ad library is a wordsmith’s paradise where you can search and see Facebook’s currently active ads from virtually any brand or business you want.Īn ad typically will appear in the library within 24 hours from the time it gets its first impression and will be stored there for the next 7 years. The result is a captivating and intuitive user experience that’ll have your imagination running wild with ideas.Ĭheck out Growth.Design’s case studies page and thank me later! 3. Growth.Design has a real gift when it comes to turning complex business case studies into engaging stories, which they achieve by combining interactive layouts and illustrations with UX-friendly copy that is human, personable and concise. This Montreal-based business develops and publishes unique case studies that are as much a feast for the eyes as they are for your inner word nerd. What happens when case studies meet comic books? ![]() But it can also serve as an essential resource for anyone writing or publishing any type of digital content. In her Wall Street Journal best-selling book “ Everybody Writes,” digital marketing trailblazer and prolific writer, Ann Handley, gives us her secret sauce to creating strategic, readable content your users will lap up.ĭiscover tricks of the trade on how to communicate clearly through the written word, along with fun grammar hacks you’ll actually remember, tips on how to persuade audiences through storytelling, and inspiration on how to become a stronger writer.Īs a copywriter, this book has become my go-to for learning new ways to create content that truly resonates with readers. Whether you’re chasing after a big campaign idea, working your way towards the next “Just do it” tagline, or just want to take a break from the task at hand, here are the 10 resources and brands I have bookmarked for some much-needed copy inspiration. While inspiration can be difficult to tame, there are a few places I like to check out to help feed my brain with the creativity it needs to pump out killer content on a regular basis. It’s never there when you need it most (read: when you’re on deadline), but then conveniently decides to give you the dose of inspiration you’ve been wracking your brain for at the most inopportune time-usually when you’re away from your phone or notepad (hello, shower thoughts). ![]() For copywriters, inspiration can be a fickle creature.
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